Anders Herzberg

Anders Herzberg

Caliber Wars Part 3 – Measuring Ammunition Performance

Measuring Terminal Ballistics In the previous parts we have looked at the performance of various rounds as well as how barrel length affects the performance of various calibers. Now we’ll be looking at how performance is measured and compared according to the FBI standards, and proposing a new, possibly more

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Caliber Wars Part 2
Anders Herzberg

Caliber Wars Part 2 – Comparing Barrel Length

Barrel Length Impact on Handgun Ballistics In part one of this three-part series, we looked at performance of the most popular calibers for self-defense and how they performed in testing, now we’ll be looking at how barrel length can affect that performance.  It may seem like an issue of concealability;

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Caliber wars - Part 1
Anders Herzberg

Caliber Wars Part 1 – Capacity or Muzzle Energy?

The Caliber Wars Revisited Today the shooting world has more or less settled on 9x19mm Luger as the default handgun caliber for a variety of reasons. Capacity, effectiveness, recoil, and more are all have combined to make 9mm the default round. However, I being a bit of a number’s nerd

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FFL SEO, Keywords, and Customer Personas
Anders Herzberg

FFL SEO, keywords, and Customer Personas

Smart FFL SEO Keyword Research This was originally supposed to be a part of the Cap & Ball Saloon, but I realized it would be much better as a stand alone piece of content dedicated to FFL’s who are looking to learn more about digital marketing and SEO for their

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Picture of Anders Herzberg

Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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