Anders Herzberg

marketing tools for FFL dealers - cowboy with tools
Anders Herzberg

5 Affordable Marketing Tools Every Gun Store Owner Should Use

The Secret to Growing Your Gun Store with Affordable Marketing Tools Running a successful gun store in today’s competitive market isn’t just about stocking quality firearms and accessories. It’s about getting customers in the door—and keeping them coming back. The good news? You don’t need a massive marketing budget to

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get more online reviews - general store
Anders Herzberg

The Easiest Way to Get More Online Reviews (and Why They Matter)

Why Positive Reviews for Gun Shops Are a Game-Changer If you run a gun shop, you know that trust is everything. Customers want to feel confident that they’re buying from a knowledgeable and reputable business. One of the fastest ways to build that trust online is through positive reviews for

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Folded Ammunition - 30mm Cartridge Design
Anders Herzberg

Folded Ammunition: Frankford Arsenal’s Revolutionary Concept?

Condition Andrew J. Grandy’s Big Idea The 1970s were a period of intense innovation in small arms development, and one of the most unique and ambitious ammunition concepts to emerge from this era was folded ammunition. Developed by Andrew J. Grandy at Frankford Arsenal, this radical departure from conventional cartridge

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Anders Herzberg

I've been shooting for almost two decades, since my early teens, and have been fascinated with firearms history and engineering ever since. Unapologetic 1911, CZ-75, and AKM fan, I love metal frames, DA/SA, gas piston systems, and bolt actions. Excited about advancements in modern 3D printing and design in the firearms world. I've worked to develop brands and market them online for over a decade, growing small businesses and helping them to be successful. Cap & Ball for me is an opportunity to bring that experience to help gun stores, gun smiths, and firearms instructors deal with the difficult and daunting task of untangling digital marketing in this new and rapidly changing landscape. The 2A community has been left behind by big tech and it is time we fixed that.

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