P320 Updates, 2A Industry Dram Alert, & FFL Digital Marketing Tips

Firearms Industry Drama Continues...

…but the digital marketing must go on. 

Well there’s been a development in the P320 Airforce incident, it looks like a second Airman has been arrested on several charges. But can SIG breath easy at this point?

We also discuss Bob Vogel’s arrest and charges, Rare Breed’s “interesting” actions at the recent GOALS industry event, and we get into structuring and optimizing your FFL website.

All this and more on the latest episode of the Cap & Ball Saloon!

Episode 14

Table of Contents

Update In the P320 Airforce Shooting

Airman arrested for death that prompted Sig Sauer M18 review

  • On the last episode we covered the most recent P320 developments but it appears that the incident that lead to a death of an airman may have more to it than the initial reports.
  • The death of Airman Brayden Lovan, 21, prompted a full check of all of the M18 pistols, but it had been reported that the investigation had turned into a criminal investigation
  • Now we have an arrest of an unnamed second Airman who is being accused of “making a false official statement, obstruction of justice, and involuntary manslaughter”
  • At this point all we can do is speculate until more details come out, but given that the Swiss are seeing issues with the P320 family as well I can’t rule out a malfunction still being involved in the Airforce incident.
  • Some may be crying that this vindicates SIG, but I hold that this is a much more complex issue that has only been compounded by SIG’s handling of it.
  • I would caution those that are looking at this from either side of the debate from rushing to a conclusion with this specific

Rare Breed Sues Everyone

RareBreed Sues Competitor at GOA’s GOALS Event

Rare Breed Triggers v. Big Daddy Enterprises Lawsuit Updates: Live!

  • Well it seems that even industry conferences can’t be free from industry drama and lawsuits and I’m not referring to the rather silly dust up over GunCon this year from the guys over at The Gun Collective. That GunCon thing was just bad, though, you’d think that they’d vet the venue better and the venue would be smarter than to create some big issue over a couple of people. Man I miss naked capitalism.
  • Instead it seems that they have issued a Cease and Desist letter to Active Safety Designs while both were at the Gun Owners of America GOALS event.
  • Now this is in poor taste for starters, this is an industry event. If it really was an issue of logistics for serving the paperwork (which I doubt) then wait until after the event.
  • But this just adds fuel to my speculation that Rare Breed is chilling the market. There’s more lawsuits flying right now than I can keep track of and I’d encourage you to check out Stamboulieh Law on YouTube for some proper updates on what Rare Breed is up to. He’s been keeping tabs on all of the Rare Breed cases and doing a great job with his reporting. He’s not much bigger than me so check him out.
  • As a side note, anytime you are thinking about taking legal action against someone, you need to think about not just the law but the court of public opinion as well.
  • Rare Breed may win some or all of their suits, but I fear that they are not handling this well and are damaging their reputation with such a litigious stance towards so much of the competition and I’d argue playing right into the hands of those that want them to act like this.
  • Again it looks like a roundabout way to control FRT’s and their production.

Bob Vogel’s Arrest

St. Marys marksman speaks out about arrest – LimaOhio.com

  • In my YouTube comments I got called the TMZ of the gun world, or something like that. Well that’s probably Ben Stoeger, but I’m not beating that accusation today.
  • Bob Vogel facing some serious charges for what I’ll call, activities with a severe age gap to try and keep this YouTube friendly.
  • Right now everything is in the he said she said stage, but if charges are being filed then either someone at the DA absolutely hates Vogel or there’s something to this.
  • At the moment there’s plenty of rumors and speculation to be had, but I can’t help but think of a similar situation with Will Hayden and his actions.
  • I’ll reserve judgement once more facts are out, as we all should but this does not look good for Vogel and even if he is acquitted this is the kind of stink that just does not go away.

The Baretta 92X Line Expands

Beretta USA Launches 92X Performance Carry Optic Dark Series | Tactical Wire

  • I need to get my mitts on a 92X proper but the 92XI and the others in this line that remove the slide mounted safety/de-cocker and replace it with one on the frame appeases my inner 1911 fudd.
  • This latest “Dark” series is aimed squarely at the competition shooter and with a price to match.
  • Honestly if money was no object I’d jump at this, but for now I’ll content myself with my Ruger’s

URL and Website Structures For FFL’s

  • Now let’s get into some stuff just for FFL’s
  • We’ll be going over how to structure your website and it’s URL’s to improve your SEO performance and make navigation for your users easier.

Creating Schema Markup for FFL websites Easily With ChatGPT

  • In this section we’ll talk about how to quickly and easily use ChatGPT to create schema markup to embed on your product pages and why you should be using Schema Markup on your website.

Scheduling Posts as an FFL For EVERY Social Media Platform

  • We’ll go over how to schedule posts for all of the social media platforms so you are not spending all day, every day stuck making social media posts.

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