The Heartless Bastard Journal

Tips to Improve your FFL Website
SEO Guides
Anders Herzberg

Lima Six Belt Fed AR-15 Upper

Cap & Ball Saloon Ep. 3 In this episode of the Cap & Ball Saloon Anders E.T. Herzberg and Jason J. Green sit down to review the website for Lima Six belt feds, and how we would start to improve and market this exciting AR-15 upper. 

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SIGs P320 PR Dumpster Fire1440
Reputation Management
Anders Herzberg

SIG’s P320 Public Relations Dumpster Fire

SIG’s Disaster of Thier Own Making The SIG P320 issues have been documented for some time now, and SIG mostly ignored the negative press. Yet recently they have turned what was a small spark into a flaming pile of garbage. In this video Anders and Jason sit down and talk

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content calendar tips - calendar page
Social Media Marketing
Anders Herzberg

Content Calendar Tips to Make Your Gun Store Marketing Easy

Why Every Gun Dealer Needs a Content Calendar Running a gun store is more than just selling firearms and accessories—it’s about building a loyal community. One of the most effective ways to connect with customers is through high-quality content. But how do you stay organized and ensure consistent engagement? The

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newsletter ideas for gun shops - pen with quills
Content Marketing
Anders Herzberg

Engaging Newsletter Ideas for Gun Shops: Boost Customer Loyalty and Sales

Emails into Sales In today’s competitive firearms market, establishing a strong connection with your customers is essential. One effective way to achieve this is by creating a monthly newsletter that not only informs but also engages your audience. This guide will walk you through the process of setting up an

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The Big Iron Journal

cowboy writing

The latest guides, news, and more on digital marketing for gun stores, gun smiths, and anyone in the firearms and firearms accessory industry. 

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