The Heartless Bastard Journal

marketing tools for FFL dealers - cowboy with tools
SEO Guides
Anders Herzberg

5 Affordable Marketing Tools Every Gun Store Owner Should Use

The Secret to Growing Your Gun Store with Affordable Marketing Tools Running a successful gun store in today’s competitive market isn’t just about stocking quality firearms and accessories. It’s about getting customers in the door—and keeping them coming back. The good news? You don’t need a massive marketing budget to

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get more online reviews - general store
Reputation Management
Anders Herzberg

The Easiest Way to Get More Online Reviews (and Why They Matter)

Why Positive Reviews for Gun Shops Are a Game-Changer If you run a gun shop, you know that trust is everything. Customers want to feel confident that they’re buying from a knowledgeable and reputable business. One of the fastest ways to build that trust online is through positive reviews for

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RUGER RXM Side View
Firearms Industry News & Guides
Anders Herzberg

How the Ruger RXM Could Usher in AR-15 Style Modularity for Handguns

Could Ruger’s RXM Be a New Standard? The firearms industry has not seen dramatic evolutions in handgun design for quite some time. It seems that every handgun these days is some derivation of the ideas of Browning and Glock.   However, I find it thrilling to see how modern engineering is

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Importance of firearm training - cowboy
Firearms Industry News & Guides
Anders Herzberg

Empower Your Skills: The Importance of Firearm Training for a Safer Future

Every Skill Level Should Train When it comes to safeguarding your home, preparing for emergencies, or simply honing a new skill, the importance of firearm training cannot be overstated. Every day in the United States, more than 120 people lose their lives to gunfire, double that number are wounded, and

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The Big Iron Journal

cowboy writing

The latest guides, news, and more on digital marketing for gun stores, gun smiths, and anyone in the firearms and firearms accessory industry. 

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Our comprehensive guides, news, and articles on SEO, Content Marketing, Social Media Marketing, Reputation Management, and more will help you to stay ahead of the competition. Setting your gun store up for success in the ever-changing landscape of marketing in today’s digital age. 

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